Martin's version of the suddenly much-buzzed-about 1944 song surges by 70 percent in sales.

"Baby, It's Cold Outside" has come under fire of late, with some radio stations banning the holiday standard in light of the #MeToo movement and others defending and continuing to play it. Frank Loesser wrote the song in 1944, and its storyline of a male suitor who attempts to dissuade his object of affection from leaving for the chilly outdoors is being newly dissected.

Despite the controversy, or perhaps in part because of attention generated by it, a version of the song hits the top 10 of Billboard's Digital Song Sales chart for the first time. Dean Martin's take, recorded in 1959, is the chart's Greatest Gainer, soaring from No. 31 to No. 10 on the Dec. 22-dated list, up 70 percent to 11,000 downloads sold in the week ending Dec. 13, according to Nielsen Music. A week earlier, it returned to the chart with a 257 percent blast to 7,000 sold.

For a second consecutive week, Martin's cover is the second-best-selling holiday song, below Mariah Carey's "All I Want for Christmas Is You" (14,000, down 6 percent).